In the biggest "huh?" move I've seen in months, it seems Chipotle is sponsoring a free viewing of Robert Kenner’s Food Inc. Now a review of this documentary will be posted shortly, but needless to say, it isn't exactly a film that praises the fast food industry. In fact, Food Inc specifically targets McDonalds (which owns Chipotle) in several of its attacks, so it’s shocking to see the company turn around and promote the film.
If you ask me, this is like the NRA sponsoring a viewing of Bowling for Columbine. I’m sure there is some reason for this madness, but even if it’s pure insanity, don’t let this opportunity to see Food Inc pass you by. After all, nothing beats activism like free activism.
See Chipotle’s website for the specific dates and times for the free viewings.